The first step to setting up a website is to register a suitable domain name for it.

Before you go ahead and register the first name that pops into your head, it’s advisable to do some research first.

For instance, you need to consider the following;

1. Choose the right domain name extension like a .com, .org, .net.

   Over 40% of the domains registered onthe internet are .com TLDs as they are not only the most popular, but also the easiest to remember.

   However, your business may be country specific in which case you can use your country’s TLD, for instance co.uk if your business is in England. It would still be useful to register the .com version if it’s available though as it can be pointed to the co.uk version or vice versa.

2. Choose a domain name that is “brandable” rather than generic.

   You want your website visitors to associate your domain name with your brand so it needs to be unique, memorable and to stand out from your competition.

   On the other hand, a keyword stuffed generic name wouldn’t do much in developing your brand.

3. If your preferred business name, or other name, has already been taken, it may be available with a different TLD like a .net or .info one.
4.  A short concise name is better than a long one.

   The average domain name is 12 characters in length, so ideally aim for 6-14 characters.

5. Ensure that it’s easy to pronounce and type, like Google or Amazon.
6. Avoid hyphens and numbers which make it more tricky to communicate.
7. Try and use keywords pertaining to your niche without compromising your brand.
8. Ensure that you aren’t using names that could be registered under a trademark.

   This could be a disaster if you’re forced to take down your website after spending a significant amount of time & effort setting it up.

   So check here to make sure your preferred name isn’t already trademarked.

9. Use a domain name generator like this one here, if your creative juices just aren’t working.
10. Elements your domain name should include;
    
    1. First impressions – the domain name, in your website’s url, is the first thing your site visitors will see and a memorable one will create a favourable impression.
    2. SEO – keywords in your domain may help your ranking.
    3. Brand – the right domain for your website will help create a strong brand.